Trip.com Group Limited - American Depositary Shares (TCOM)

Competitors to Trip.com Group Limited - American Depositary Shares (TCOM)

Airbnb, Inc. 

Airbnb primarily competes with Trip.com Group by offering unique accommodation options that differ from traditional hotel offerings, focusing on short-term rentals and local experiences rather than standard hotel accommodations. While Trip.com provides a broader array of traditional travel services, Airbnb has carved out a lucrative niche in the alternative lodging sector and engages in price competition, particularly among younger travelers seeking affordable and unique travel experiences. The rise in popularity of Airbnb's platform has pressured Trip.com to adapt by expanding its offerings to include alternative accommodations, though Airbnb's brand loyalty and distinctive value proposition present ongoing challenges to Trip.com.

Booking Holdings Inc. 

Booking Holdings is one of the largest competitors of Trip.com Group, operating several well-known brands like Booking.com, Priceline, and Kayak. Both companies compete in providing comprehensive travel booking options and targeting similar customer demographics, but Booking Holdings has a notable competitive edge with its aggressive investment in technology and user experience, solidifying its leadership in global online travel booking. The scale of Booking Holdings’ operations allows for better pricing power and a wider range of options, often making it the preferred choice for consumers looking for competitive pricing and variety.

Ctrip.com International, Ltd.

Ctrip.com, currently operating under the Trip.com brand, was initially a direct competitor to Trip.com Group before their merger. They rivaled each other in the Chinese market specifically, providing similar travel booking services. Post-merger, they effectively transformed into a single entity, reducing internal competition but creating a more formidable player in the travel industry globally. The unified entity is poised to capitalize on broader market opportunities, combining resources and customer bases. Hence, rather than being competitors, they now work synergistically to compete against other OTAs like Expedia or Booking.com.

Expedia Group, Inc. 

Expedia Group and Trip.com Group both operate as online travel agencies (OTAs) offering a range of travel services such as hotel bookings, flight reservations, and vacation packages. Expedia benefits from a strong brand recognition and a vast portfolio of travel-related companies, including brands like Hotels.com and Vrbo, allowing it to expand its market reach significantly. Trip.com, on the other hand, has a robust presence in the Asian market, leveraging its local knowledge and relationships with regional suppliers to cater to Asian travelers. However, Expedia's extensive global operations and marketing capabilities provide it with a competitive advantage in attracting a broader audience across different geographies.