Criteo S.A. - American Depositary Shares (CRTO)

Frequently Asked Questions About Criteo S.A. - American Depositary Shares (CRTO)

How does Criteo cater to small and medium-sized businesses?

Criteo is committed to supporting small and medium-sized businesses (SMBs) by offering tailored advertising solutions that fit their budget and marketing objectives. They provide user-friendly tools and resources that allow SMBs to effectively manage their digital advertising campaigns without requiring extensive technical expertise. This accessibility helps smaller businesses compete in the digital marketplace, enhancing their visibility and customer reach.

How does Criteo ensure user privacy?

Criteo prioritizes user privacy by adhering to stringent data protection regulations, including GDPR in Europe and CCPA in California. The company employs secure data practices and anonymizes user data to ensure individual privacy. Criteo also provides users with options to control their ad preferences and opt-out of personalized advertising where applicable.

How does Criteo measure the effectiveness of its campaigns?

Criteo measures the effectiveness of its campaigns through comprehensive analytics and reporting tools that track key performance indicators (KPIs) such as click-through rates, conversion rates, and return on ad spend. These metrics provide clients with insight into campaign performance and help optimize future marketing strategies based on data-driven results.

How does Criteo support mobile advertising?

Criteo offers robust solutions for mobile advertising, allowing businesses to reach users on mobile devices through personalized ad placements. Their mobile retargeting technology ensures that users who interact with brands on mobile channels receive relevant ads, enhancing the likelihood of conversions. This mobile-first approach reflects the increasing importance of mobile in the digital advertising landscape.

How does Criteo use data in its advertising solutions?

Criteo utilizes a vast amount of data collected from user interactions across the web to deliver targeted advertising solutions. This data is processed through machine learning algorithms that analyze user behavior, preferences, and trends to create personalized ad experiences. This approach helps clients increase conversion rates and return on advertising spend.

How has Criteo evolved over the years?

Since its founding, Criteo has evolved from a basic retargeting company to a comprehensive digital marketing platform. The company has adapted to changing market dynamics, expanded its technology capabilities, and broadened its service offerings to include advanced insights, audience targeting, and partnerships with major e-commerce platforms. This evolution reflects a commitment to innovation and responsiveness to client needs in a rapidly changing digital landscape.

What are Criteo's core products?

Criteo offers a suite of products designed to optimize digital marketing efforts. Its primary products include Criteo Dynamic Retargeting, which shows personalized ads to users who have previously visited a client’s website, and Criteo Audience Match, which helps businesses target specific audiences across various platforms. Additionally, Criteo provides tools for measuring campaign performance and ROI.

What are Criteo's goals for future growth?

Criteo aims to continue expanding its global footprint and enhancing its technology offerings to remain competitive in the digital advertising landscape. Future growth goals include advancing its machine learning capabilities, diversifying its product suite to include more innovative solutions, and exploring opportunities in emerging markets. The company is also focused on building strategic partnerships to enhance its service capabilities.

What does Criteo S.A. do?

Criteo S.A. is a global technology company that specializes in digital advertising, particularly in performance marketing. They provide personalized display advertising solutions to brands and retailers, enabling them to reach potential customers across various digital channels. Criteo’s proprietary technology tailors ads to individual users based on their online behaviors and interests, helping businesses drive sales and enhance customer engagement.

What is an American Depositary Share (ADS)?

An American Depositary Share (ADS) represents a certain number of shares of a foreign company's stock, allowing U.S. investors to invest in foreign companies more easily. ADS are traded on U.S. exchanges, such as NASDAQ, and Criteo S.A.’s ADS are listed under the ticker symbol CRTO, making it accessible to American investors without needing to navigate foreign markets.

What is Criteo's approach to customer service?

Criteo emphasizes providing high-quality customer service by offering dedicated support teams to assist clients through their advertising journey. They focus on understanding client needs and objectives, providing strategic guidance, and sharing insights to enhance campaign performance. This consultative approach aims to build long-term relationships and ensure client satisfaction.

What is Criteo's revenue model?

Criteo primarily operates on a performance-based revenue model, meaning that it earns revenue based on client advertising performance rather than fixed fees. This model aligns the company's success with its clients' results, as Criteo charges clients based on the measurable outcomes of their advertising campaigns, such as clicks or sales generated.

What is the significance of Criteo’s public listing?

Criteo went public in 2013, trading on the NASDAQ under the symbol CRTO. This move not only provided the company with capital to fuel its growth and development but also increased its visibility within the global technology market. Being publicly traded allows Criteo to attract institutional and retail investors, further solidifying its position in the competitive digital advertising space.

What markets does Criteo operate in?

Criteo operates in multiple markets worldwide, with a significant presence in North America, Europe, and Asia-Pacific. The company serves clients in various industries, including retail, travel, and e-commerce, providing localized advertising solutions tailored to the needs of businesses in these regions.

What partnerships does Criteo have in the digital ecosystem?

Criteo has established partnerships with various technology and advertising platforms to enhance its service offerings. Collaborations with major platforms like Shopify, Salesforce, and social media giants help Criteo leverage complementary technology and data, expanding its reach and capabilities. These partnerships facilitate clients’ advertising efforts across multiple channels, providing a more integrated approach to digital marketing.

What recent innovations has Criteo introduced?

Criteo continues to innovate in the digital advertising space by introducing advancements in artificial intelligence and machine learning to enhance ad targeting and personalization. Recent innovations include improvements in predictive modeling, allowing clients to anticipate customer behavior more accurately and optimize ad spend accordingly. Criteo also emphasizes integrating its technology with social media platforms for expanded advertising reach.

When was Criteo founded?

Criteo was founded in 2005 in Paris, France. The company started with the aim of revolutionizing online advertising through advanced data-driven solutions. Over the years, Criteo has expanded its services globally, establishing a strong presence in the digital marketing landscape.

Where is Criteo headquartered?

Criteo is headquartered in Paris, France. The company has offices in various major cities around the world, including New York, London, and Sydney, which underscores its international reach and commitment to serving a global client base.

Who are Criteo's main competitors?

Criteo’s main competitors include companies like Google, Facebook, and Adobe, which also provide comprehensive digital advertising solutions. Other notable competitors are Amazon Advertising and The Trade Desk, as they offer similar retargeting and programmatic advertising services that target specific consumer behaviors.

What is the current price of Criteo S.A. - American Depositary Shares?

The current price of Criteo S.A. - American Depositary Shares is 29.91

When was Criteo S.A. - American Depositary Shares last traded?

The last trade of Criteo S.A. - American Depositary Shares was at 2:55 pm EDT on April 4th, 2025