Articles from billups

billups, the world’s largest independent out-of-home (OOH) agency, today announced it achieved 73.8% year-over-year net revenue growth in Q1 2025, fueled by unprecedented client demand for strategic, measurable OOH solutions that go beyond traditional awareness campaigns. The agency’s ongoing trajectory remains unabated, marked by a surge in brand campaign awards, market expansion, and investment in expert talent. For more than 20 years, billups’ commitment to data, technology, and exceptional client service has driven performance for brands and agencies while fueling the company’s worldwide growth.

billups, the leading independent out-of-home (OOH) agency, today announced the acquisition of Mediabridge Global, a UK-based out-of-home media specialist. This strategic move strengthens billups' position in the UK and EMEA markets and advances the company's mission to make out-of-home media more accessible, transparent and accountable through technology. This is billups’ fifth international acquisition since September 2023.

billups, the leading independent Out-of-Home (OOH) managed services agency, today announced the appointment of four senior leaders to drive growth across the Australia and New Zealand, and Europe and Middle East regions. David Hawkins has been named Managing Director, Middle East; Wissam El Rayess as Business Director, Middle East; Nicci Loudon as Business Director, ANZ; and Kirstie Caldwell as Account Director, ANZ. These appointments are part of a strategic expansion that includes acquiring four OOH agencies worldwide in the past year and a remarkable 123% revenue growth over the past three years. billups also recently named Claudia Valderrama as Global Chief Operating Officer and Ben Milne as Chief Executive Officer for the Asia-Pacific region.

billups, the leading independent Out-of-Home (OOH) managed services agency, today announced the launch of contextual and creative attention metrics for OOH media. The quantifiable attention metric captures how well traditional and digital OOH units stand out in their environments, comparable to attention measurement in other channels. Together with creative optimization, these products can inform marketers' selections of sites and creative for traditional, digital and programmatic OOH as part of omnichannel campaigns.

billups, the leading independent Out-of-Home (OOH) managed services agency, today announced the appointment of Claudia Valderrama as Global Chief Operating Officer and Ben Milne as Chief Executive Officer for the Asia-Pacific region. Both are new roles and are part of a significant company expansion that has included the launch of new OOH measurement capabilities based on patented technology, the acquisition of four OOH agencies worldwide in the past year, and 123% revenue growth over the past three years.

Billups, a global Out-of-Home (OOH) managed services agency that helps advertisers and agencies strengthen media performance through a patented analytics and measurement platform, today announced the acquisition of Billie Media, a New Zealand-based specialist OOH agency. This follows Billups’ acquisitions of Outsight, TAC Media, and OOH Labs, all since September 2023.

Billups, a global Out-of-Home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, today announced enhanced OOH measurement solutions for marketers to make data-driven decisions and optimize their OOH advertising strategy. The company has expanded this offering globally, providing local and cross-geography metrics to drive campaign insights and performance for advertisers in nearly two dozen countries.

Billups, a global Out-of-Home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, has chosen Cedara, the Carbon Intelligence Platform for marketers, to develop an OOH sustainability solution for Billups’ global network of brands and agencies. As the first OOH agency to leverage Cedara’s carbon measurement platform, Billups is ushering the OOH industry into a greener, more responsible future.

Billups, a global Out-of-Home (OOH) managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, is pleased to announce the acquisition of Outsight, an independent OOH agency headquartered in Brussels. This acquisition comes on the heels of Billups' acquisitions of TAC Media in September and OOH Labs in October.

Billups, a global OOH managed services agency helping advertisers and agencies strengthen media performance through a patented analytics and measurement platform, is thrilled to announce the launch of Billups Analytics, an innovative analytics platform specifically for OOH campaign performance tracking and measurement. Leveraging machine learning technology, Billups Analytics is poised to transform how advertisers and marketers evaluate the effectiveness and impact of their OOH campaigns.

Billups, a global Out-of-Home (OOH) technology and managed services company, announces the acquisition of OOH Labs, a Canadian independent media agency driven by science, supported by data and managed by OOH professionals. The acquisition will provide Billups and OOH Labs customers with a greater reach across North America, enhanced programmatic capabilities, and extended access to Billups’ patented measurement and attribution solutions.

Billups, a global Out-of-Home (OOH) technology and managed services company, today announced the acquisition of TAC Media Sdn. Bhd., (“TAC Media”) a prominent OOH advertising specialist based in Malaysia. The acquisition will integrate TAC Media's regional network and insights with Billups' global footprint and technical acumen. As a result, the company’s brand and agency partners will have direct access to Billups’ award-winning services and proprietary and patented OOH analytics and measurement capabilities throughout Malaysia and Southeast Asia.

Billups, a global Out-of-Home (OOH) technology and managed services company, today announced the appointment of Stephanie Gutnik as global chief strategy officer. In her new role, Gutnik will develop and execute Billups’ international product roadmap and go-to-market strategy to promote the adoption of programmatic digital OOH (DOOH) and amplify the overall presence of OOH within the broader advertising industry.