Articles from Pure Barre
Pure Barre®, a leading barre fitness brand offering an effective full-body barre workout, has stated its annual Pure ACED Challenge. This popular challenge, which saw 40,000 participants join last year, is a fun opportunity to build strength and confidence while achieving your summer fitness goals.
By Pure Barre · Via Business Wire · July 2, 2025

Pure Barre®, an Xponential Fitness brand offering the most effective full-body barre workout, is bringing back its highly anticipated Barre Stronger Challenge. From March 1 through March 31, members and new clients are invited to take on the challenge of completing 20 classes in 31 days at participating Pure Barre studios across North America.
By Pure Barre · Via Business Wire · February 27, 2025

Pure Barre, the largest barre workout brand, is ringing in the new year with a series of engaging fitness challenges aimed at inspiring both new and current members. With the return of the First 10 Challenge and the Platinum Barre Challenge, Pure Barre is dedicated to promoting sustainable fitness routines and building strong communities throughout 2025.
By Pure Barre · Via Business Wire · January 2, 2025

Get ready to “pulse in paradise” again, as Pure Barre, an Xponential Fitness brand, sets sail with Princess Cruises for the second Pure Barre at Sea: A Tropical Retreat in Summer 2025. Following a successful journey earlier this year, the leading barre fitness brand announced today that its next retreat will take place from May 31 to June 7, 2025 aboard Enchanted Princess.
By Pure Barre · Via Business Wire · September 30, 2024

Pure Barre, the largest barre fitness brand and an Xponential Fitness brand, announced today it is opening in Mexico. The first location is slated to open in Q1 2025 in Mexico City with more locations to follow. This marks Pure Barre’s second international market outside of North America, with the brand’s first location in Japan set to debut later this year.
By Pure Barre · Via Business Wire · September 25, 2024

With the shift from summer to autumn, comes Pure Barre’s annual Fall Fit Challenge! Pure Barre, the most-effective full-body barre workout, announced today the return of its client-favorite challenge, which kicks off on September 3 and continues through November 1, 2024. The challenge empowers members and new clients alike to reignite their fitness journeys and feel the effects of Pure Barre’s full-body workouts by completing 30 classes in 60 days.
By Pure Barre · Via Business Wire · August 28, 2024

Pure Barre®, an Xponential Fitness brand offering the most effective full-body barre workout, announced its Pure ACED Challenge, which kicks off in tandem with the summer games across participating studios. As the world’s most elite sporting event commences, this challenge is a unique way to take part in the fun while building the strength and confidence to meet your summer fitness goals.
By Pure Barre · Via Business Wire · July 1, 2024

Pure Barre®, an Xponential Fitness brand offering the most effective full-body barre workout, today announced the return of its most popular and vigorous challenge of the year, Barre Stronger. From March 1st through 31st, Pure Barre inspires members and new clients to take 20 classes in 31 days. Returning for the fifth consecutive year, tens of thousands of members can join the month-long Barre Stronger Challenge in the Pure Barre App or at a participating studio beginning March 1st.
By Pure Barre · Via Business Wire · March 1, 2024

In support of Heart Health Month this February, Pure Barre, an Xponential Fitness brand offering the most effective full-body barre workout, is joining the fight against heart disease and stroke by supporting the American Heart Association (AHA), a global force for healthier lives for all. This February, during American Heart Month, the Pure Barre community will raise awareness and garner support for the American Heart Association’s fundraising campaign, Life Is Why™.
By Pure Barre · Via Business Wire · January 30, 2024

Are you ready to “tuck” in the tropics? Pure Barre, the largest barre brand in the United States, and its partner Princess Cruises announced today the first-ever Pure Barre at Sea: A Tropical Retreat, aboard the Enchanted Princess cruise ship, coming in the summer of 2024.
By Pure Barre · Via Business Wire · January 16, 2024

Pure Barre, the largest barre workout brand, announced today the launch of its Pure Cheer campaign. Pure Cheer is designed to encourage member engagement and promote the prioritization of well-being during the holiday season. From December 1 through 10, members will be challenged to complete five classes in ten days while partaking in festive in-studio activities, daily themes, and exclusive deals at participating locations.
By Pure Barre · Via Business Wire · December 1, 2023

Pure Barre, the largest barre brand, announced today the return of its Pure Give campaign to celebrate National Gratitude Month in November.
By Pure Barre · Via Business Wire · November 2, 2023

The fall season signifies back-to-school, pumpkin spice, and changing leaves, but it has also become synonymous with Pure Barre’s most popular challenge, the Fall Fit Challenge. Pure Barre, the most-effective full-body barre workout, announced today the return of its Fall Fit Challenge for the 5th year, which kicks off today and runs through November 3, 2023. The challenge encourages members and new clients to complete 30 classes in 60 days.
By Pure Barre · Via Business Wire · September 5, 2023

Pure Barre, the largest barre brand in the United States, is thrilled to announce the launch of its newest signature class, "Pure Barre Define™." Building on the brand's commitment to empowering members through its music-driven, low-impact workout, this new class innovation will create a barre class experience to help clients achieve their strength-training goals at the barre.
By Pure Barre · Via Business Wire · July 18, 2023

Pure Barre®, an Xponential Fitness brand offering the fastest, most effective full-body barre workout, today announced the return of the popular Barre Stronger Challenge. From March 1st through 31st, Pure Barre inspires members and new clients to take 20 classes in 31 days.
By Pure Barre · Via Business Wire · March 1, 2023

In support of Heart Health Month this February, Pure Barre, an Xponential Fitness brand offering the most effective full-body barre workout, is teaming up with the American Heart Association, the world’s leading non-profit organization focused on heart and brain health for all. Together they aim to help the Pure Barre community take charge of their heart health through education, awareness and movement.
By Pure Barre · Via Business Wire · February 1, 2023

Pure Barre, an Xponential Fitness brand offering the most effective full-body barre workout, announced today the launch of its newest class format focused on balance, flexibility and strength, called Pure Barre Align™. The new class format, which expands on the company’s current offerings – Pure Barre: Foundations™, Classic™, Reform, and Empower™ – rolls out on January 3.
By Pure Barre · Via Business Wire · January 3, 2023

Fueling ambition across the country, Xponential brand, Pure Barre®, the fastest, most effective full-body barre workout brand, and Perfect Bar™: The Original Refrigerated Protein Bar, today announced their partnership to support customers and clients alike in their wellness goals, throughout 2023. Beginning January, Perfect Bar will be “The Official Fresh Snack of Pure Barre,” for the duration of the year. While Perfect Bars will not be sold in studios, this co-branding partnership gives fans a number of opportunities to experience the nutrition and fitness offerings both brands have to offer, kicking off with The Year of Bar(re) Giveaway, which will grant one winner with a year supply of Perfect Bar and an annual Pure Barre membership. To be notified when the giveaway is live, visit www.perf.bar/purebarre.
By Pure Barre · Via Business Wire · December 1, 2022

Pure Barre, the fastest, most effective full-body barre workout brand, announced today the return of its Pure Give campaign to celebrate National Gratitude Month in November. As part of the campaign, members and new faces can redeem a free class credit by using the promo code PUREGIVE when purchasing a single class.
By Pure Barre · Via Business Wire · November 1, 2022

Pure Barre, the fastest, most effective full-body barre workout brand, announced today the return of its popular Fall Fit Challenge, which invites members and new faces to complete 30 Pure Barre classes in 60 days. The challenge starts September 6 and runs until November 4, 2022.
By Pure Barre · Via Business Wire · September 6, 2022

Pure Barre, the fastest, most effective full-body barre workout brand, announced today its summer campaign, Destination Pure Barre, which invites members to “staycation at the barre” this summer with the Passport Challenge. The Passport Challenge consists of a six-point checklist for members to complete by July 31, 2022. Some of the challenges include trying all class formats, attending a pop-up event, and taking classes with different teachers.
By Pure Barre · Via Business Wire · June 8, 2022

In support of National Heart Health month this February, Pure Barre, the fastest, most effective full-body barre workout brand, has announced its partnership with WomenHeart, the leading voice for the millions of American Women living with or at risk of heart disease.
By Pure Barre · Via Business Wire · February 2, 2022

Pure Barre, the fastest, most effective full-body barre workout brand, announced today its Lift Tone Burn challenge, which will help members kickstart their 2022 health and wellness goals and invites new guests and former members to “barre with us” in a free class at participating studios. Pure Barre is committed to making everyone feel welcome and motivated by inviting them to join their local studio’s team (Team Lift, Team Tone or Team Burn) and earn points for the studio through the community challenge.
By Pure Barre · Via Business Wire · January 4, 2022