Articles from Provi

​Provi, the industry leader in creating B2B digital and content solutions that seamlessly connect all tiers of the beverage alcohol market, today announced a partnership with Corporate CounterMeasures Corp (CMC), a firm that connects all three tiers of distribution with their services. Launching in Ohio, the partnership will help drive distributor growth by enhancing connectivity with retail buyers through trade education on B2B digital ordering solutions.

Provi, the largest online B2B marketplace for the beverage alcohol industry, has named Qingqing Ouyang as its Chief Product and Technology Officer. Ouyang brings extensive leadership experience from high-growth technology companies and will lead Provi’s ongoing investment in digital innovation to strengthen connectivity across all three tiers of the beverage alcohol industry.

The Duckhorn Portfolio, North America’s premier luxury wine company, and Provi, the largest online B2B marketplace for the beverage alcohol industry, today announced a strategic partnership to deliver a best-in-class ordering solution for licensed retailers in California. The collaboration underscores Duckhorn’s commitment to supporting its trade accounts with efficient, reliable tools tailored to the unique demands of the state’s self-distribution market.

​​Breakthru Beverage Group, a leading North American beverage alcohol distributor, has renewed its partnership with Provi, the largest B2B digital marketplace for the beverage alcohol industry. This extension demonstrates Breakthru’s commitment to delivering a convenient digital ordering experience, offering retailers the flexibility to place orders through their preferred channels across the company’s 16 U.S. markets.

Provi, the industry leader in creating digital and content solutions that seamlessly connect all tiers of the beverage alcohol market, today announced the appointment of Christina Stella as its new senior vice president of supplier partnerships. Formerly vice president of brand partnerships, Stella will now lead the company’s comprehensive 360-degree trade marketing offerings, which include Provi’s marketplace, SevenFifty Daily, and Beverage Media.

Provi, the largest online marketplace for the beverage alcohol industry, today announced significant investments in technology and data infrastructure. These developments are designed to better serve the evolving needs of the industry, supporting improved data insights, streamlined operations, and smoother digital experiences across the three-tiered system.

Brescome Barton, Inc., the leading distributor of spirits, wine and beer in Connecticut, announced the launch of ProviPay, an electronic payment solution from Provi, the largest B2B online marketplace for the beverage alcohol industry. With ProviPay, on-and-off-premise retailers across the state can now pay all of their invoices seamlessly.

Today, a federal judge ruled the antitrust complaint filed by Provi, the largest online marketplace for the beverage alcohol industry, against the nation’s two largest wine and spirits distributors, Southern Glazer’s Wines and Spirits (Southern) and Republic National Distributing Company (RNDC), will move forward as the court denied a Motion to Dismiss “in its entirety” filed by the defendants.

Provi, the largest online marketplace for the beverage alcohol industry, and SevenFifty Daily, an award-winning online magazine about the business and culture of the beverage alcohol industry, announce their next installment of the “Beyond the Glass” roundtable series titled, "Unveiling Industry Insights: Trends Shaping the Beverage Alcohol Landscape," scheduled for Thursday, April 25 at 1:00 PM ET.

Provi, the largest online marketplace for the beverage alcohol industry, today announced the appointment of Kevin Price as its Chief Financial Officer (CFO). With a proven track record of success and extensive experience in financial operations and strategy, Price brings a wealth of expertise to Provi.

Provi, the largest online marketplace for the beverage alcohol industry, today announced its enhanced commitment to the sector through renewed national partnerships and expanded collaborations with state associations. This program expansion reflects the company's strategic mission to optimize efficiency across the three-tiered system.

Provi, the largest online marketplace for the beverage alcohol industry, today announced its latest product enhancements within its enterprise management solution. The company launched a revamped corporate approval flow, expanded punch-out capabilities, and comprehensive Electronic Data Interchange (EDI) support tailored specifically for distributors operating at scale. These advancements bolster the company’s suite of offerings, aiming to address the intricate demands of beverage ordering for national chains.

Cherokee Distributing Company, a prominent beer and nonalcoholic beverage wholesaler in Tennessee today announced a strategic partnership with Provi, the largest online marketplace for the beverage alcohol industry. The collaboration is designed to elevate revenue streams for Cherokee through the implementation of Provi’s cutting-edge online ordering system and distributor sales tools.

Provi, the largest online marketplace for the beverage alcohol industry, today announced new product updates designed to bolster the connection between licensed retailers and distributors. These enhancements are strategically curated to streamline the ordering process, drastically reduce the time to find products, and place the distributor at the forefront of the digital shopping experience.

Provi, the largest online marketplace for the beverage alcohol industry, and SevenFifty Daily, an award-winning online magazine about the business and culture of the beverage alcohol industry, are thrilled to announce the first 2024 installment of their “Beyond the Glass” roundtable series. This discussion will spotlight insights from industry pioneers and leaders, exploring how the broader beverage alcohol ecosystem can fortify the hospitality sector as on-premise establishments regain stability, especially in the aftermath of global events over the last four years. Titled, “Giving Back to the Hospitality Sector: Supporting On-Premise Through Shifts in Workplace Dynamics,” the engaging conversation will be held virtually on Tuesday, January 9, at 2:00 PM ET.

Knoxville Beverage Company, a premium wine and spirits wholesaler in Tennessee, and Provi, the largest online marketplace for the beverage alcohol industry, today announced a new partnership to meet the evolving digital needs of their licensed retail customers. The partnership will enable on-and-off-premise retailers throughout Tennessee to discover, search and order Knoxville Beverage Company’s portfolio on Provi’s marketplace.

Provi, the largest online marketplace for the bev-alc industry, and SevenFifty Daily, an award-winning online magazine about the business and culture of the beverage alcohol space, today announced the 2023 Beverage Industry Career & Salary Survey Report. This comprehensive report, drawing insights from 1,800 professionals across the industry, offers a nuanced analysis of key facets shaping the sector.

Provi, the largest online marketplace for the beverage alcohol industry, today announced the appointment of Patrik Schnell as its Chief Technology Officer. With a distinguished background in leadership roles at industry giants including Walmart, Salesforce, Amazon, and Microsoft, Schnell brings a wealth of experience and innovation to fuel Provi’s digital solution offerings.

Provi, the largest online marketplace for the beverage alcohol industry, and SevenFifty Daily, an award-winning online magazine about the business and culture of the beverage alcohol industry, are thrilled to announce the second installment of their “Beyond the Glass” roundtable series. This upcoming event will convene prominent industry leaders for a dynamic discussion centered around the profound impact of conscious consumption. The conversation, titled “The Rise of the Conscious Consumer: Navigating Evolving Interests in Sustainability, Diversity and Inclusion, and Social Consciousness Efforts,” is scheduled to unfold virtually on Tuesday, September 12, at 12:15 PM ET.

CedarCreek Systems, a leading eProcurement solution for Clubs, today announced a strategic partnership with Provi, the largest online marketplace for the beverage alcohol industry. The collaboration aims to streamline and simplify the beverage ordering process throughout the hospitality sector.

Provi, the largest online marketplace for the beverage alcohol industry, and SevenFifty Daily, an award-winning online magazine about the business and culture of the beverage alcohol industry, today announced the relaunch of the career and salary survey. The report will give an in-depth look at workplace trends for trade professionals across the beverage alcohol sector.

Provi, the largest online marketplace for the beverage alcohol industry, and SevenFifty Daily, an award-winning online magazine about the business and culture of the beverage alcohol industry, today announced the launch of a virtual roundtable series, “Beyond the Glass.” The series will feature leaders from across the beverage alcohol and hospitality industries to discuss emerging and topical issues.

Provi, the largest online marketplace for the beverage alcohol industry, today announced the expansion of its digital solutions with its electronic payment offering, ProviPay. Since the initial Colorado launch of ProviPay, the company has invested in significant product development to enhance the payment experience between on- and off-premise retailers and their distributors.

Provi, the largest online marketplace for the beverage alcohol industry, today announced new product features that will make the three-tier system more efficient than ever before. Through Provi’s enhanced online marketplace and distributor offerings, the new functionally strengthens the connection between on- and off-premise retailers, distributors and suppliers.

Provi, the largest online marketplace for the beverage alcohol industry, today announced the appointment of Marc Batchan as the Senior Vice President of Strategy and Finance. Batchan previously served in executive and leadership roles at JUUL Labs, NVIDIA, Visa, and Accenture. He joins Provi with an extensive background in strategy, corporate development, and general management.

American Beverage Licensees (ABL) today announced Provi, the largest ecommerce marketplace for the beverage alcohol industry, has joined its membership program as an associate member. As ABL’s newest member, Provi will provide education and perspective around the emergence of technology and its ability to streamline efficiencies for on-and-off premise retailers.