Modelo Continues to Expand Sports Presence Through Largest Investment in College BasketballBuilding on the brand’s success in college football, Modelo grows its hoops presence with increased media support and new retail promotions, team partners and fan experiences
UPDATE - Big Flavor, Zero Compromise: Modelo® Debuts First-Ever Non-Alcoholic OptionModelo launches new Chelada® Limón y Sal Non-Alcoholic – bold and zesty flavor meets moderation just in time for Dry (and Damp) January
Big Flavor, Zero Compromise: Modelo® Debuts First-Ever Non-Alcoholic OptionModelo launches new Chelada® Limón y Sal Non-Alcoholic – bold and zesty flavor meets moderation just in time for Dry (and Damp) January
Modelo® Unveils Limited-Edition Modelo® Noche Especial, a Holiday Beer Celebrating the Spirit of Noche BuenaThe #1 beer in the U.S. by dollar sales embraces a beloved Mexican tradition with a rich, caramel malt-flavored amber lager made for connection and celebration.
Modelo® Celebrates 100 Years by Thanking Those Who Helped Build the Brand LegacyThis Hispanic Heritage Month, Modelo focuses on honoring the fans, communities and cultures that shaped its success through creative tributes and strategic advertising
The Recruiter is Back: Modelo Launches Largest-Ever Push to Reward Full Time College Football FansThe Official Beer Sponsor of the College Football Playoff evolves its highly successful Full-Time Fans campaign through increased media investments and new fan experiences
¡GOLAZO! Modelo Stuns Rec Team with Surprise Appearance from Legendary Fútbol Commentator and Launches Nationwide Sweepstakes to Bring Fans Closer Than Ever to The Beautiful GameThe Cerveza for Fútbol is launching the Modelo Grita Gol Sweepstakes to reward fans with professional-style commentary from Luis Omar Tapia and Perro Bermúdez on their personal fútbol highlights, alongside a trip to the 2025 Concacaf Gold Cup
Modelo® Opens First-Ever Ghost Kitchen to Celebrate Día De Los MuertosA curated menu and sweepstakes help fans celebrate loved ones and raise a Modelo in their honor
Modelo Teams Up with Reggie Bush to Recruit Full-Time College Football FansModelo, the Official Beer Sponsor of the College Football Playoff, is recruiting the most dedicated fans to win a trip to the 2025 CFP National Championship
Modelo and Edson Álvarez Team Up to Introduce ‘La Bota Especial’The Mexican beer and Mexican fútbol star unveil a golden beer mug designed as an exact replica of Edson’s boot to help fútbol fans celebrate the beautiful game this summer
Modelo Spiked Aguas Frescas Teams Up With Actress Francia Raisa and Community Changemaker Juixxe to Honor the Street Vendor CommunityAs Modelo Spiked Aguas Frescas expands to multiple markets, it celebrates street vendors who inspired the beverage by rewarding an aguas frescas street vendor with a custom-made cart and financial support to help grow their business
Modelo Partners with MotorTrend to Publish Limited-Edition Revival of Lowrider Magazine Dedicated to the Women Shaping the CultureIn honor of Women’s History Month, this special-edition issue is completely written and designed by women who are “Más Que Modelos”—More than Models
Modelo and Damian Lillard Team Up to Create the Ultimate Summer Bucket ListThe #1 imported Mexican beer and 7x All-Star reward fans who seize all that summer has to offer with the Modelo Summer Bucket Sweepstakes
Modelo and Juixxe Team Up to Celebrate Street Vendors for the Launch of Modelo Spiked Aguas FrescasThe No. 1 imported Mexican beer brand and famous Southern California changemaker, Juixxe, recognize the Fighting Spirit of aguas frescas vendors, who keep the beloved Mexican street drink tradition alive
Modelo and Mexican American Artist Mister Cartoon Reunite to “Raise One In Their Honor” for Día de los MuertosThe No. 1 imported Mexican beer brand and iconic tattoo artist team up to pay tribute to Mexican culture and lost loved ones through a digital experience and living altar tattoo contest
