Articles from JCPenney

JCPenney:

The most talked about wedding is happening in Venice this week (no, not that one!) — on the canals of Venice, California, that is. The difference? It cost a lot less than the rumored $10 million; try $10,000, and we have the receipts to prove it.

Big fashion for the little ones has arrived. JCPenney is teaming up with award-winning actress, NBA Hall of Famer and entrepreneurial co-founders Gabrielle Union and Dwyane Wade to launch an exclusive baby apparel line from PROUDLY. Best known for their trusted baby care products designed to center the needs of diverse families, PROUDLY is now expanding into apparel with high-quality, thoughtfully crafted pieces made with every child – and every parent – in mind.

JCPenney announced today that it has tapped multi-hyphenated supermodel and entrepreneur Ashley Graham to create an exclusive namesake collection for the full-figured woman. Set to launch Fall 2025, the line will reflect Graham’s signature bold and confident style – reaffirming JCPenney (Yes, JCPenney!) as the go-to destination for standout fashion and unbeatable value.

To our loyalists: We’re sorry.

JCPenney is proud to debut a new collaboration for Okie Dokie and Thereabouts with Matthew Langille, an extraordinary artist who makes fashion his playground for Matthew Langille x JCPenney.

JCPenney, the shopping destination for America’s working families, has unveiled a new tool that expands its support for businesses and nonprofits looking to purchase high quality, durable products at bulk order prices. JCPenney’s new business-to-business website offers current and potential bulk order customers exclusive access to JCPenney’s vast catalog of products across several divisions, from our highest-rated products in the Home and footwear departments to school uniforms for kids and apparel for men and women.

JCPenney is going big on petite fashion with its new collection designed to flatter all body types, no matter their stature. Designed in partnership with multi-platinum singer-songwriter, Ally Brooke, and inspired by her own challenges finding trend-forward fashion that fits, the Bold Elements x Ally Brooke collection is designed to bring out the “Big Fashion Energy” in everyone, for the first time ever with a special focus on petites – an often-overlooked group seeking stylish, proportional designs.

JCPenney and SPARC Group today announced that they have combined to form a new organization, Catalyst Brands, creating an unmatched portfolio of six iconic retail banners that celebrate the essence of American style.

For the second year in a row, JCPenney was awarded the number one spot in USA TODAY’s 10Best Readers’ Choice Award for Best Department Store. Earning the most votes of readers across the U.S., the result is a testament to a growing wave of consumers who are rediscovering JCPenney, as well as the company’s enduring commitment and appeal to long-time JCPenney loyalists. Customers of all ages, sizes and styles are turning to JCPenney as their destination of choice for fashion, gifts, beauty and everything for the home – all at exceptional deals that rival, if not surpass off-price retailers.

JCPenney is thrilled to announce an exciting collaboration with Larry Sims, one of Hollywood's most sought-after hairstylists, to launch a special salon experience just in time for the holidays: SimStyled. Beginning November 18, this service will be available at select JCPenney Salons in the Los Angeles and San Diego markets, bringing curated textured-hair celebrity styles worn by Gabrielle Union within reach for America’s families.

JCPenney is embracing the spirit of joy this holiday season by helping America’s diverse working families attain more holiday at bigger savings through a refreshed assortment of trend-forward merchandise, iconic new partnerships and reunions, beauty-filled in-store experiences and “Really Big Deals.” A year after its $1 billion reinvestment into the business – including a newly relaunched loyalty program – the retailer is poised to deliver its most rewarding holiday experience yet for customers.

After months of anticipation and a rigorous selection process, Rare Beauty Brands, JCPenney, and key partners like the Black Beauty Collective (BBC) are proud to announce the winners of the 2024 LIFT Beauty Accelerator. This groundbreaking program was established to uplift female-identifying beauty brand founders from underrepresented communities by providing them with critical resources, mentorship, and funding to scale their businesses.

Today, Rare Beauty Brands (owners of Patchology and Dr. Dana Nails) and JCPenney, along with prestigious sponsors including Black Beauty Collective (BBC) and Black Girl Ventures (BGV) announced the finalists of the 2024 LIFT Beauty Accelerator program. LIFT Beauty Accelerator was created with a mission to empower female-identifying founders from underrepresented backgrounds. In 2024, LIFT will support five early-stage beauty brands from these communities with $10,000 grants, retail distribution, mentorship with beauty executives, and more.

JCPenney – the shopping destination for America’s diverse, hardworking families – is ramping up for the 2024 holiday season with plans to hire more than 10,000 seasonal associates across all locations nationwide. The company is hosting a national hiring event, Wednesday, Oct. 16 through Friday, Oct. 18, in stores and online, focused on hiring for truck teams in October and customer service roles specific to holiday in November.

The fall season brings plenty of opportunity to celebrate – from homecomings and weddings to parties and festivals to close gatherings and beyond, celebrations are a centerpiece of our communities. At JCPenney, we know that having the perfect outfit for these moments is crucial, which is why we’re proud to introduce Celebrate! with Johnny Wujek, a limited-time collection.

JCPenney is celebrating and uplifting Hispanic culture this Hispanic Heritage Month with initiatives intended to honor vibrant traditions and give back to communities.

JCPenney, the iconic American retailer, is thrilled to announce a season-long series of Really Big Deal reveals in collaboration with celebrity brand partners during gameday on Prime Video, beginning Thursday, September 12. This exciting campaign brings exclusive offers and promotions to millions of football fans, blending the thrill of the game with unbeatable savings.

JCPenney today announced Jamey Perry for JCPenney, a new limited-time collaboration featuring fashionable and functional apparel for women who use wheelchairs. The exclusive collection, launching Sept. 9 at Runway of Dreams’ Fashion Revolution show during New York Fashion Week (NYFW), is the latest extension of JCPenney’s commitment to adaptive apparel offerings and embodies the retailer’s pledge to make fashion truly accessible for America’s diverse, working families.

Today, JCPenney proudly introduced a new collaboration for the inner child in us all with HARIBO®, America’s #1 gummi candy whose sweet treats have brought joy to fans all over the world for over 100 years. JCPenney x HARIBO, a limited-time, exclusive collection for young adults, teens and kids, with two drops is JCPenney’s sweetest collaboration yet.

As the trusted home for back-to-school style, JCPenney is highlighting its commitment to helping families get more by announcing an exciting lineup of deals and events. Kicking off with inflation-busting deals during Black Friday in July (July 15-21, 2024), all shoppers have access to thousands of affordable items during customer-favorite events, including up to 50% off during Mystery Sale (Aug. 1-4), exciting doorbusters during Super Saturday (Aug. 9-11) back-to-school favorites at amazing values during Power Penney Days (Aug. 22-25), exciting daily deals during the Semi-Annual Beauty Event (Aug.1-18), and more.

Introducing LIFT Beauty Accelerator, a brand incubation initiative from Rare Beauty Brands (parent company of Patchology and Dr. Dana), JCPenney and prestigious sponsors including Black Beauty Collective (BBC) and Black Girl Ventures (BGV) dedicated to fostering a vibrant community of pioneering beauty brand founders. LIFT Beauty Accelerator was created with a mission to empower female-identifying founders from underrepresented backgrounds. In 2024, the LIFT Accelerator will support five early-stage beauty brands from these communities with $10,000 grants, retail distribution, mentorship with beauty executives, and more.

JCPenney today unveiled a new upgrade to its 1.67 million square foot Reno, Nev. distribution center. As part of the retailer’s self-funded $1 billion reinvestment strategy announced last year, JCPenney has invested $40 million in updating the equipment and infrastructure of the Reno facility to increase order efficiency and speed for online shoppers.

JCPenney announced a new collaboration with GRAMMY Nominated country music singer-songwriter, Walker Hayes, and iHeartRadio for a limited-time, exclusive collection, launching online May 4 and in-store on May 16. The collection, Walker Hayes for JCPenney, features upbeat clothing with down-home vibes for guys who like to keep style simple.

JCPenney today announced the launch of its new JCPenney Rewards and Credit Program, a free loyalty program that offers a simpler, even more compelling experience with the potential to deliver half a billion dollars back into the pockets of America’s diverse working families.

JCPenney stands alongside women who are supporting their local communities and will award $10,000 in grants to women making a significant impact in their communities through philanthropic work. Additionally, JCPenney is honoring Women’s History Month by releasing a "Women Making Change" apparel collection.

As America’s teens get ready to dance the night away during high school’s most iconic fashion moment of the year, JCPenney is helping them shine with its first-ever prom collaboration, launched in partnership with award-winning celebrity costume designer Johnny Wujek.

JCPenney, the shopping destination for America’s diverse, working families and #1 rated department store by USA Today’s 10Best Reader’s Choice Award, announced today an exclusive, limited-time collaboration by Dallas-based fashion and lifestyle influencer LaDarius Campbell for its Stylus men’s apparel brand.

JCPenney, the shopping destination for America’s diverse, working families, proudly celebrates Hope & Wonder, its private brand designed in-house by the JCPenney Creative Coalition to commemorate and celebrate moments that matter for customers and associates. Since the brand launched in 2022, JCPenney has invested $1 million in Hope & Wonder partnerships and additional cultural initiatives as part of its ongoing commitment to celebrating diversity.

JCPenney believes that everyone deserves the chance to pursue the career of their dreams. Professional headshots are a central part of the 21st-century job search, critical for remote work, and especially valuable when overcoming resume gaps or joining the workforce for the first time. But often, they can also be cost-prohibitive and difficult to access.

This holiday season, JCPenney is helping America’s diverse, working families ensure the holidays mean more, not cost more – from the memories made around the fire to the giggles in grandma’s kitchen.

In honor of National First Responders Day, Oct. 28, JCPenney is celebrating the resilience of the first responder community by highlighting their robust assortment of hard-working men’s and women’s fashion in “The WorkShop.”

Today, JCPenney and Warner Bros. Discovery Global Consumer Products debuted its new, exclusive “Abbott Elementary” collection, featuring apparel designed to elevate everyday fashion with the ultimate role models – teachers – in mind. Emmy® Award-winning “Abbott Elementary,” from Warner Bros. Television, ABC, and 20th Television, not only successfully nails the quirks of being an educator today – even down to how the characters express themselves through fashion – but the importance of teachers to their communities and their role in making every moment count for children in the face of the job’s many challenges.

Today, Black Girl Ventures Foundation (BGV), Rare Beauty Brands (owners of Patchology and Dr. Dana Nails), and JCPenney announced the finalists of the 2023 National Beauty Pitch Competition. The contest, founded in 2020 by BGV and Rare Beauty Brands, invites Black and Brown women-identifying founders in the beauty industry to compete for a grand prize that includes a $10,000 grant, retail distribution, mentorship with key executives at Rare Beauty Brands, additional capital from crowdfunding, and more. This year’s winner will be featured nationwide in JCPenney stores and online.

JCPenney today announced its self-funded reinvestment plan and customer value proposition aimed at fueling long-term growth and increasing customer loyalty and frequency.

JCPenney has partnered with celebrity stylist, Jason Bolden, known for his iconic red-carpet and fashion moments, to reimagine collections for beloved private brands – J.Ferrar and Worthington. Both collections will include an innovative take on tailored suiting and chic staples made for every size, shape and body – all at an affordable price.

JCPenney announced today the reopening of its new corporate offices at the Campus at Legacy West (CALWest). A long-standing member of the North Texas business community, JCPenney’s return to its Plano campus marks a transformative moment for the company as it drives forward a new hybrid work strategy for associates.

As families start to feel the pressure to begin preparing their back-to-school checklists, there’s one thing JCPenney is making sure stays at the top of every shopping list…you! This back-to-school season, marked by transformation and fresh starts, JCPenney will help students and parents alike discover how to feel their best, support the communities they care about and become a version of themselves they are most proud of this school year.

Today, JCPenney, in partnership with the JCPenney Communities Foundation, announced a $300,000 donation to support The Walking Classroom, a program of Alliance for a Healthier Generation (Healthier Generation).

JCPenney announced today the appointment of Katie Mullen as Chief Customer Officer. Previously serving as JCPenney’s Chief Digital Officer, Mullen will continue to oversee e-commerce strategy and omnichannel development, with an added emphasis on customer marketing, engagement, analytics and more.

JCPenney, America’s shopping destination for diverse, working families and Sports Illustrated (SI), the iconic sports and lifestyle brand, come together to announce their latest initiative, Sports Illustrated for JCPenney Swim, which includes a limited-edition collaboration with five-time Olympic gold medalist Missy Franklin. Both collections will be available exclusively at JCPenney stores and online at jcpenney.com starting on March 23 and April 6, 2023, respectively.

This spring, JCPenney invites America’s diverse, working families to celebrate the arrival of “event season” by dreaming of bold and colorful styles, huge savings and fresh initiatives that will inspire shoppers from the moment they walk through the door.

JCPenney, the shopping destination for America’s diverse, working families, and iconic award-winning fashion designer Prabal Gurung have combined style and quality with iMPOWER by Prabal Gurung for JCPenney, a versatile collection of dresses and jumpsuits for every occasion, available in stores and online this Spring for a limited time only.

JCPenney Portraits by Lifetouch has captured all the perfect images – couples posed for holiday cards, kids grinning from ear to ear, friends reuniting again and a JCPenney favorite: four-legged family members. Just as much as America’s hardworking families love to shop for their pets, JCPenney loves when they come in for a fresh photo opp. And this month, JCPenney is making it easier than ever for customers to make photo-worthy memories with their furry friends and giving adoptable dogs a much-deserved moment in the spotlight.

This month, JCPenney celebrates one year of Hope & Wonder™, its purpose-driven private label brand of apparel, gifts, accessories and home products for everyone in the family to celebrate moments that matter.

On Thursday, December 1, JCPenney is unboxing holiday magic with the JCP Live Holiday Spectacular, a Facebook Live event starting at 8 p.m. ET. The fun-filled, hour-long celebration will be hosted by TV’s Naz Perez with special appearances from the Backstreet Boys, makeup artist Piper Nelson and 10-year-old TikTok dance phenom Chase Castle. If that’s not enough of a reason to watch live, JCPenney will kick off its three-year partnership with Feeding America, the exclusive nonprofit partner for the JCP Live Holiday Spectacular, by making a $50,000 donation.

In an effort to better support America’s diverse, working families in need, JCPenney, in partnership with the JCPenney Communities Foundation, announced today that it has made a commitment to donate $500,000 to Feeding America by 2025 to help address food insecurity in communities across the U.S. JCPenney’s donation will support child hunger initiatives like the Summer Food Program, School Pantry Program and after-school food programs at a time when hardships are felt especially close to home and demand at food banks across the country remains high.

Following the devastation from Hurricane Fiona in Puerto Rico, Dallas-Fort Worth-based retailer, JCPenney, is donating up to 55K units of merchandise to Puerto Ricans in need through United Way de Puerto Rico. JCPenney is committed to supporting those in need with essential resources wherever they can, especially for hard-hit communities where their customers live and work.

JCPenney is helping America’s families turn holiday routines into moments of joy with the return of inflation-busting Black Friday deals, flexible and convenient omnichannel shopping experiences, and stylish gifts around every corner. It’s all part of JCPenney’s effort to show “We Got Your Holiday,” with affordable décor to set the stage, gifting solutions that make shopping easy and free family entertainment – plus a few surprises along the way.

In honor of Breast Cancer Awareness Month, JCPenney is proud to partner with nonprofit organization HairToStay and donate $50,000 to help fund hair-preserving, scalp cooling treatments for low-income cancer patients going through chemotherapy. In building on JCPenney Beauty’s commitment to making everyone feel beautiful, JCPenney Beauty is also committed to providing education about HairToStay and fundraising initiatives for customers, associates and JCPenney Salon stylists.

Dallas-Fort Worth based retailer, JCPenney, is hosting a national hiring event, Wednesday, Oct. 12 through Saturday, Oct. 15, with a goal to fill nearly 22,000 positions this holiday season.

This holiday season, JCPenney’s got your holiday by making it easier for America’s diverse, working families to shop the top gifts of the season with unrivaled product selection and value. There is no better way to mark the start of the festive season than with JCPenney’s annual Top 25 Toys list featuring products that are sure to top millions of wish lists this year, including LEGO®, Disney Collection, Hasbro®, Melissa & Doug®, Barbie® and NERF®. With over 650 stores across the United States and Puerto Rico, JCPenney is a one-stop retailer for the entire family’s holiday shopping needs.

Today, JCPenney announced its plans to debut JCPenney Beauty in its stores nationwide, following the initial introduction of the retailer-owned beauty experience in fall 2021 and its recent online expansion. The national rollout builds on the flagship partnership with thirteen lune, a first of its kind, e-commerce destination designed to inspire the discovery of BIPOC-founded beauty brands that resonate with people of all colors. Championing the beauty of inclusion, thirteen lune’s presence will be spotlighted in stores across the country and comprises roughly 20 percent of the JCPenney Beauty assortment. JCPenney Beauty celebrates its diverse customers’ unique selves by making inclusive beauty products widely accessible via assortment, availability, and price point. Paired with its more than 600 fully rebranded JCPenney Salons and vast range of private and national apparel, JCPenney offers the ultimate one-stop shopping destination for beauty and fashion lovers.

Today, JCPenney launches Frye and Co., a western American collection of apparel, footwear and handbags, that draws its inspiration from the iconic Frye brand. Frye and Co. delivers products that are authentically made with the JCPenney consumer in mind, offering distinctive style and classic silhouettes for men and women.

JCPenney — the shopping destination for America’s diverse, working families — announced today the appointment of Stephanie Plaines as the chief financial officer (CFO), effective immediately.

JCPenney today unveils a multipoint celebration of Juneteenth honoring Dr. Opal Lee - the “Grandmother of Juneteenth” - and affirming the company's commitment to diversity, equity and inclusivity—a tradition that hails back to the company’s earliest days. Founded on the principle of The Golden Rule, JCPenney continues its emphasis on serving communities and diverse, working American families. For Juneteenth, JCPenney will put that mission into action with a mix of events, products and philanthropic commitments to honor the holiday and benefit the work of Dr. Opal Lee in Fort Worth and across the country.

JCPenney — the shopping destination for diverse, working American families — announces today the appointment of John Aylward as chief marketing officer (CMO), effective June 6, 2022.

JCPenney — the shopping destination for diverse, working American families — introduces today Marilyn Monroe by JCPenney, a collection of pieces that honor the enduring style of feminine silhouettes and effortless, polished looks.

JCPenney — the shopping destination for diverse, working American families — reveals today the “Shopping is Back!” brand campaign.

JCPenney debuts today an exclusive footwear collection with Airwalk, a global action sports and lifestyle brand. The assortment launches with sneakers, skate shoes and sandals and will expand to apparel in time for back-to-school 2022.

Today, JCPenney re-energizes men’s casualwear with Mutual Weave™, a thoughtfully crafted lifestyle brand inspired by one of America’s most loved and versatile staples – jeans.

JCPenney unveils today Hope & Wonder™, a private label brand of apparel for everyone in the family as well as gifts, accessories, and home products designed to commemorate moments that matter.

JCPenney announced today two executive appointments to fortify the Company’s e-commerce and omnichannel investments.

JCPenney announced today that it paid off its $506 million take-back term loan on Dec. 1, 2021. The Company used its strong existing liquidity position to reduce its debt and save interest as the business continues its transformation.

JCPenney today announces Forever 21 as the latest addition to its portfolio of national fashion brands available in 100 JCPenney stores nationwide and online at jcpenney.com. This strategic move bolsters JCPenney’s position as a national retailer for teens and young adults with a curated assortment from the iconic fashion retailer’s core women’s products, trend pieces, and exclusive collaborations.

JCPenney today announced that it has partnered with Muhammad Ali Enterprises, appointing the global icon as its Goodwill Ambassador. Through the long-term charitable partnership, Ali’s Six Core Principles will be integrated into JCPenney’s community initiatives and utilized to uplift JCPenney’s corporate mission to live by James Cash Penney’s Golden Rule. The partnership will kick off on Nov. 30 with the ‘Be The Greatest’ campaign in honor of Giving Tuesday.

From gifts galore and sprucing up the home to salon appointments and greeting card portraits, JCPenney is the destination for everything customers need to ring in holiday moments big and small with family and friends. Customers can take advantage of savings all season long beginning Nov. 1 including new weekly deals and doorbusters on compelling merchandise for everyone on their list. While JCPenney stores will be closed on Thanksgiving Day, customers can shop on jcp.com and enjoy extended hours on Black Friday opening at 5 a.m. and on weekends leading up to Christmas Day at select stores. To help celebrate the joy of the season, JCPenney’s cheerful holiday campaign centers on time with family and friends and sharing joy with others. Tying together incredible deals, gift ideas, an exciting sweepstakes, and musical revelry, the campaign invites everyone to celebrate Joy Comfort and Peace at JCPenney.

JCPenney announced today the appointment of Marc Rosen as chief executive officer, effective Nov. 1, 2021. Stanley Shashoua, Simon’s chief investment officer, has been appointed as executive chairman of the Board of Directors after serving as interim CEO of JCPenney since January.

Today, JCPenney announces additional details on the retail strategy and product offerings for JCPenney Beauty. The retailer’s new, inclusive in-store and online experience reflects customers’ beauty wants and needs, no matter their age, gender, race, skin tone, hair type, beauty regimen, or budget. Customers will be able to shop JCPenney Beauty at 10 JCPenney store locations across the country beginning in mid-October, and on jcp.com starting Oct. 15. Featuring 170+ beauty brands—from tried-and-true favorites to fresh indie finds to BIPOC founded—the assortment will span makeup, skincare, haircare, styling tools, fragrance, nailcare, and bath and body products at varying price points.

JCPenney today announced the launch of Juicy by Juicy Couture, a new brand expansion from Juicy Couture, the original athleisure brand created from the off-duty celebrity lifestyle. Bringing accessible, casual luxury to JCPenney, Juicy by Juicy Couture offers women’s and kid’s apparel, shoes, sleepwear, watches, and accessories rooted in the brand’s bold LA-inspired style. The new women’s collection—featuring a unique spin on the brand’s signature track suit—is now available in 500 JCPenney stores and online at jcp.com/juicybyjuicy.

Design superstars The Novogratz and JCPenney have teamed up to launch the Back to Everything collection – an uplifting assortment of modern and functional furniture, lighting, wallpaper, bedding, and rugs available for a limited time in select JCPenney stores and online at jcp.com on Sept. 23. The collection celebrates the return to happier times exuded through bold prints and bright colors.

Say so long to summer and refresh for fall with new styles for the season at JCPenney. From beautiful jewel tones and relaxed tailoring to the latest denim fits and cozy essentials for the home, JCPenney has everything customers need to spice up their everyday with the season’s latest trends.

As summer vacations draw to a close and families gear up for another school year, JCPenney is the one-stop-spot for back-to-school essentials. From first-day fashion to dorm must-haves, JCPenney has everything students of all ages need to tackle the school year with confidence. Back-to-school shopping is a breeze with convenient shopping options in store, on jcp.com, and through fast, free Curbside Pickup. Parents will be pleased to stretch their back-to-school budget further with savings events throughout the season, and special deals through JCPenney Salon and JCPenney Optical for the whole family.

JCPenney today unveiled its plans for JCPenney Beauty, a new, inclusive in-store and online experience that reflects customers’ beauty wants and needs, no matter their age, gender, race, skin tone, hair type, beauty regime, or budget. JCPenney Beauty will offer the perfect mix of mass, masstige, and prestige products at a convenient, one-stop-shop that celebrates customers’ unique, authentic beauty. Debuting in select retail locations and on jcp.com in October 2021, JCPenney Beauty promises brands that champion, products that inspire, and associates who will welcome, guide, and support all in a space that puts customers at ease.

Back-to-school season is more exciting than ever as parents prepare to send their kids back for in-person learning this fall. To ensure every kid can confidently express their style as they head into the classroom, JCPenney introduces the Thereabouts™ private brand, a new inclusive line of kids apparel that celebrates diversity of shapes, sizes, styles, and abilities. Designed with every kid in mind, the Thereabouts collection is available exclusively at JCPenney and jcp.com beginning July 15.