FlipAction and Lives and Life Launches Lives and Life FlipAction, The World's First Dream-Life Board and Trading Card Game include a game board sheet, playing pieces, component(s) and in-game cards. Full set include 300 profession cards, Release One limited to 499 box sets, possible 1 of 1 and other special insertions.
(PRUnderground) October 3rd, 2025
FlipAction and Lives and Life creator and founder Haifeng Mike Zhao, launches Lives and Life FlipAction, The World’s First Dream-Life Board and Trading Card Game. Mike has lived in the United States for nearly 30 years and has been an avid collector and sports fan for just as long. Mike also happens to be a US based CPA who worked at investment banks such as Morgan Stanley and several Global Fortune 500 firms before launching the brands. Mike holds three master’s degrees, admitted by Columbia University in the City of New York, attended a PhD program and is a graduate of Johns Hopkins University, Villanova University Business School and the University of California State systems. The Lives and Life FlipAction board and trading card game give players an opportunity to choose the lives they want to live in the game through making a series of in-game decisions at some of or all of the 13 life levels including level 0 portal of life. Each player will choose one of the three birth family social economic class cards (working, middle and wealthy class) that comes with different resources and requirements. Players will also choose one of the six “life path” cards (G1-G6) that entails holistic factors such as education levels, income levels, career paths, education costs and lifestyle costs. Each life path will allow the player to develop expertise levels (novice, proficient, advanced, expert and master) while the player move through various life levels in the game.
The full game card set features over 400 cards with over 300 (in-game optional) career choices separated into 13 professional career fields (Arts and Humanities, Business, Computer Science, Divinity, Education, Engineering and Mathematics, Interdisciplinary and Professional, Law and Public Policy, Medicine and Public Health, Military and Protective Services, Natural Science, Skilled Trades, Sports and Entertainment). The Lives and Life FlipAction Board and Trading Card Game Release One is Limited to 499 box sets and include a durable playing sheet, playing piece(s), component(s) and cards necessary to play the game including pulling possible 1 of 1 and other special insertion cards. Release One box set and other sets such as the full game card set and professional career fields sets in both unnumbered and numbered form may be purchased if available by contacting info@livesandlife.com.
Mike states, “I created the FlipAction name (USPTO Trademark live and pending) and concept in the early 2000s. FlipAction means to break inertia by flipping things upside down through a contrarian mindset turning limited resources into force multipliers. The concept is defined by distinctively customized strategies and nimble tactical performance. One example of this is supporting a large number of influencers with smaller audiences to gain the attention of star influencers who may otherwise be too costly to work with. I founded SOTSU Electronics, FlipAction and SOTSU FlipAction brands and came up with their name and concepts including all initial associated product specific names such as Universe Black. The first SOTSU and SOTSU FlipAction products were sold by me via email and social media including finding the brands’ first distributor and influencers to work with a minimal marketing budget. I also created SOTSU, the world’s first manufacturing business trading card game. During that time, I was working 17 hour days, seven days a week to bring the brand to life. No task was too small for me as everything for the brands from marketing, sales, operations, design, R&D, engineering, HR, logistics, cost accounting, business development, social media creation/growth/communications and everything legally permissible and/or morally ethical in between were either entirely done or reviewed by me.
I am now fully disassociated from and ultimately did not receive a legally/morally/ethically compliant safe work environment, credit, financial compensations nor ownership stakes I was promised from the Suzhou, China company that I saved from near bankruptcy due to mismanagement that now owns and runs the SOTSU Electronics and SOTSU FlipAction brands including from the brands themselves. I took my previous negative experiences in stride and a little over a year later, is able to turn it into positive energies by launching the FlipAction, Lives and Life and Lives and Life FlipAction brands and products.”
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Original Press Release.