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RAFTR Roofing + Exteriors Names Miguel Taveras Chief Sales Officer

via Business Wire

Rapidly growing roofing solutions provider promotes from within

RAFTR Roofing + Exteriors (RAFTRx), a top-rated roofing and outdoor exterior solutions provider that specializes in the insurance-claim sector, announced today the promotion of Miguel Taveras to Chief Sales Officer (CSO). RAFTRx will benefit from Taveras’ nearly 20 years of experience in business and eight years in the roofing industry.

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Miguel Taveras, Chief Sales Officer

Miguel Taveras, Chief Sales Officer

“We’re thrilled to have Mig step into a new role with RAFTRx, bringing his years of industry leadership and expertise to improving our sales and revenue models,” said George Godfrey, RAFTRx CEO. “Our portfolio continues to grow, giving us a good platform for streamlined operations and increased customer success. It will be great to have him at the helm of our sales strategy moving ahead.”

As CSO, Taveras will be responsible for overseeing the company’s overall sales strategy, continuing to drive sustainable growth across the RAFTRx portfolio of brands. This includes aligning sales, marketing, customer success and business development to ensure a cohesive approach to market expansion and customer engagement. As a member of the RAFTRx C-Suite, Taveras will also help lead the long-term strategic growth and expansion of the RAFTRx brand, helping the company strategically expand into new markets as it grows its national footprint.

“I’m excited to continue to grow with RAFTRx in my new role as CSO,” said Taveras. “As storm-related damage continues to increase in frequency and severity, it’s more important than ever that homeowners have access to quality roofing services in their local markets. What we’re achieving with RAFTRx, expanding our national footprint to leverage the benefits of scale, is paving the way for a new, leading industry model.”

Taveras joined the RAFTRx team in 2023, when they acquired Blue Hammer Roofing. Prior to the acquisition, Taveras served as Owner and Managing Partner of Blue Hammer Roofing, alongside co-founders Nehal Kaiser, Maria Nguyen, Christian Jimenez and Freddy Murphy. Under their leadership, Blue Hammer Roofing, founded in 2019, completed more than $150 million in roofing sales and assisted approximately 10,000 homeowners with storm-related roof repairs.

Under his leadership, Taveras inspires a culture of trust, training and delivering on promises. He earned his bachelor’s degree in electrical engineering from the University of Florida.

About RAFTR Roofing + Exteriors

Founded in 2023, RAFTR Roofing + Exteriors is a multi-regional platform that delivers residential and commercial roofing and exterior solutions, with a primary focus on insurance-claim demand. The company utilizes a unique direct-to-consumer selling model to provide roofing and exterior services to its customers. RAFTR Roofing + Exteriors is based in Duluth, GA, and operates 35 offices across 16 states. The current portfolio of brands under RAFTR Roofing + Exteriors includes Blue Hammer Roofing, Gold Medal Roofing, Humbled Roofing, Kingdom Krafters, Mills Siding and Roofing, Perimeter Roofing and Regal Roofing.

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