O’Neill Vintners & Distillers Launch Catalyst Energy Drink, Entering the Functional Beverage Market

O’Neill Vintners & Distillers, a Certified B Corporation, boldly enters the fast-growing functional beverage market with the launch of Catalyst, an energy drink designed for today’s health-conscious consumer. This strategic expansion marks a pivotal moment for the family-owned organization, evolving its portfolio beyond wine and spirits to enter the intersection of energy drinks and functional beverage.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250710478316/en/

Catalyst energy drink designed for today’s health-conscious consumer offering 120mg of caffeine, 10 calories, zero sugar and no artificial sweeteners, colors, or flavors.

The U.S. functional beverage market is seeing strong growth, particularly in the energy and sports drinks categories, with the segment expanding by 15.4% this year. Catalyst is entering this market to meet evolving consumer preferences for healthier, great-tasting energy drinks that combine moderate caffeine with low-to-no sugar and added natural vitamins and supplements. Catalyst aligns with these preferences, offering 120mg of caffeine, 10 calories, zero sugar and no artificial sweeteners, colors, or flavors.

Catalyst delivers sustained performance, without the sugar load or ‘spike and crash’ effect, through an innovative formula of premium nootropics that work synergistically to sharpen focus, enhance mental clarity, and sustain cognitive performance. Powered by plant-based caffeine and fortified with essential vitamins B12 and B6, Catalyst also supports elevated metabolism and natural energy production.

“Our goal with Catalyst is to offer an energy drink that doesn’t compromise on health, flavor, or efficacy,” said Jeff O’Neill, Founder and CEO of O’Neill Vintners & Distillers. “We’re proud to introduce a product that embodies our commitment to innovation and quality.”

Housed in a sleek, modern can, Catalyst is available in six flavors, SuperBerry, PomPower, Grapefruit Frost, Fruit Fusion, Citrus Spark and Orange Dream, at a competitive price of $32.99 for a 12-pack and $2.99 for a single 12-ounce can. Catalyst can be purchased online at drinkcatalyst.com or at select retailers.

About O’Neill Vintners & Distillers

O'Neill Vintners & Distillers, a Certified B Corporation, is a family-owned, vertically integrated wine and spirits company dedicated to crafting exceptional wines and spirits while setting a new standard for sustainability in the industry. Founded in 2004 by visionary Jeff O’Neill, the company has emerged as a true leader in environmental stewardship—proving that scale and sustainability can go hand in hand. O'Neill has earned some of the highest honors in the field, including B Corp Certification, Regenerative Organic Certified® status, and the prestigious Green Medal Leader Award from the California Wine Institute. These accolades reflect not only a deep commitment to regenerative farming and climate-smart practices, but also a bold vision for the future of wine and spirits. With winery estates in Sonoma and Paso Robles and a winery facility in Parlier, O’Neill’s diverse portfolio includes Ram’s Gate Winery, Robert Hall Winery, Line 39, Wines of Substance, FitVine Wine, Harken Chardonnay, Rabble Wine Company, Charles Woodson’s Intercept, No. 209 Gin, and BrandyLab. To learn more, visit www.ONeillWine.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250710478316/en/

Catalyst is entering this market to meet evolving consumer preferences for healthier, great-tasting energy drinks that combine moderate caffeine with low-to-no sugar and added natural vitamins and supplements.